As one of his assistants told Forbes, July 25, 1988, "You can cheat housewives once, but not twice.". Kao was established in 1887 by Tomiro Nagase as a manufacturer of domestic toiletry soap. The following year the company's Merries brand of disposable diapers far outsold Procter & Gamble's in Japan, because Kao had developed a highly absorbent polymer that reduced diaper rash. In mid-2004 Goto ended his tenure as Kao president and CEO, shifting into the nonexecutive chairman slot. The company has operations in more than 70 countries around the world, including the U.S.-based Kao Brands Company (formerly The Andrew Jergens Company), a marketer of personal care products under the Jergens, Bioré, Curel, Ban, John Frieda, and Guhl brands. In 1988 Kao acquired the Andrew Jergens Company, headquartered in Cincinnati, Ohio, and placed it within its main U.S. subsidiary, Kao Corporation of America. High Point Chemical Corporation, a specialty chemical company based in North Carolina that was acquired in 1987, supplied the raw materials for the Jergens toiletry and skin-care products. From early on, Kao employed at least 25 percent of its workers in research, particularly in the field of surface technology. Jergens, for instance, in 1989 introduced a line of bath tablets called ActiBath in an attempt to adapt for the U.S. market a Kao product extremely popular in Japan. By the end of the 1920s, Kao had developed coconut alcohol-based synthetic detergents, and after World War II, began manufacturing heavy-duty detergents. Kanebo Cosmetics continued to operate independently as a wholly owned subsidiary of Kao Corporation. Until 1940, they were known as Nihon Yuki Company (日本有機株式会社), changing their name then to Kao Soap Company (花王石鹸株式会社), and finally in 1985 to Kao Corporation. Jergens next acquired John Frieda Professional Hair Care, Inc. in September 2002 for $450 million, Kao's largest acquisition yet. Goto's emphasis on cutting costs, improving profitability, and more effectively using the firm's resources paid off: during his seven years at the helm, Kao's profit margin jumped from 3.1 percent to 7.2 percent, while return on equity more than doubled, increasing from 7.5 percent to 15.5 percent. ; Pilipinas Kao, Incorporated (Philippines); Kao (Singapore) Pte. Its annual revenues were approximately $160 million. Kao later expanded the Healthy Econa line to include food products using the oil, such as mayonnaise and salad dressing. Following the initial closing for the series A round, with Mitsubishi UFJ Capital as the lead investor, EME received investments from Gunma Medical Engineering Vitalization Investments, which is run by the Regional Economy Vitalization Corporation of Japan (REVIC), Gunma Bank, and their subsidiaries, and from Kao Corporation. The Alblanc line of skin-care products was launched for distribution through general merchandisers and drugstores, while the ORIENA brand was targeted at the mail-order market. Global Website of Pigeon Corporation - This page provides information about Subsidiaries. In a prime example of Kao's global marketing strategy, the Bioré product was also successfully launched in the United Kingdom through Andrew Jergens and in continental Europe through a strategic alliance with Beiersdorf AG, a German skin-care company. When these facial strips reached the U.S. market in the summer of 1997 through the Andrew Jergens subsidiary, they quickly became the most popular product in their category, with sales of $55 million in just the first nine months following their launch. KAO CORPORATION – TRANSFORMATION OF A COMPANY TO ... For Kao group’s Principal Subsidiaries and Affiliates please refer Anneure-1 In 2006, Kao acquired the Kanebo Cosmetics Inc and completed a new R& D centre in China , as also established a plant in Philippines. In early 1998 the company cut its production of floppy disks in half and also liquidated its U.S. holding company, Kao Corporation of America. High Point Chemical Corporation, a specialty chemical company based in North Carolina that was acquired in 1987, supplied the raw materials for the Jergens toiletry and skin-care products. ; Kao Soap (Malaysia) Sdn. Kao Corporation is a multinational conglomerate established in 1887 that develops, manufactures and markets personal care, industrial, information and chemical products. Founded in 1882 as the Jergens Soap Company, the business began by making primarily coconut oil soap. Founded in 1882 as the Jergens Soap Company, the business began by making primarily coconut oil soap. Early research in the properties of oils and fats, the basic elements in soap, allowed Kao to expand its product line quickly to include finishing products, polishing agents, waxes, insecticides, antiseptics, fungicides, and deodorants. In 1990 Fumikatsu Tokiwa, who joined the company in 1965 in the research-and-development library, succeeded Yoshio Maruta as president. Kakao, the operator of Korea’s dominant mobile messaging app Kakao Talk, today announced consolidated financial results for … In this report, “Kao” means the Kao Group. Sehingga tahun 1940, mereka dikenali sebagai Syarikat Nihon Yuki (日本 有機 株式会社), menukar namanya kepada Kao Soap Company (花 王石 鹸 株式会社), dan akhirnya pada tahun 1985 kepada Kao Corporation. Nonetheless, Kao's overseas ventures met with only mixed results. Kao Corp. Restructures for Growth – WWD As Kao was building up its important North American business through acquisitions, the firm was also moving more aggressively into the burgeoning Chinese market. In May 2003 Kao strengthened its chemicals business through the purchase of the aroma and fragrance operations of Cognis Deutschland GmbH & Co. KG. [4], This picture was part of an advertising campaign by the Andrew Jergens Company in 1917. That same year, Andrew Jergens Company was renamed Kao Brands Company. Fully committed to this mission, all members of the Kao Group work together with passion to provide products and brands of excellent value created from the consumer/customer's perspective. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. Only six months after introduction, Attack commanded almost 50 percent of the Japanese detergent market. Kao enjoys lower distribution costs given that it delivers products through its subsidiaries and not through wholesalers, as do most other Japanese consumer products, manufacturers. Kao Corporation – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The move was designed to reflect the increasing number of brands that were now managed by the U.S. subsidiary. Succeeding Goto as president and CEO was Motoki Ozaki, who had been in charge of the Global Fabric and Home Care division. Kao Indonesia; P.T. Kao's forays elsewhere in Asia were more successful, and were as a whole profitable. A research project on face powders resulted in the discovery of a dispersing system that was ideal for the management of magnetic particles spread over floppy discs, and Kao in 1985 established a U.S. subsidiary called Kao Infosystems Company to manufacture such discs. The profile has been compiled by the publisher to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. This competition was quite evident in the 1994 launch of Jergens Refreshing Body Shampoo, a line of liquid bath soaps. We launch fast, comfortable and safe solutions for road maintenance. Kao Corp (4452) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. After moving up Kao's chemicals management ladder, Goto became general manager of the chemical business division and purchasing division in July 1994. In Kanebo Cosmetics, Kao gained a company with annual revenues of about Y212 billion ($1.8 billion) that sold its products in approximately 50 countries worldwide and also had an extensive network of retail outlets. Kao Corporation is recognized as one of WORLD’S MOST ETHICAL COMPANIES by Ethisphere Institute, a U.S. think tank. A move into Germany was made in 1989 when Kao purchased a 75 percent interest in Goldwell GmbH, a manufacturer and marketer of hair-care and beauty products through professional hairdressers around the world. Maruta, holder of a doctorate in chemical engineering and 16 patents, invented a process for producing aircraft lubricant from vegetable oil during World War II, when Japanese supplies of petroleum were low. Kao USA Inc., a wholly-owned subsidiary of Kao Corporation, a leading manufacturer and marketer of top beauty brands recognized around the world for innovation and quality, announced today it has signed an agreement to acquire Oribe Hair Care, LLC from its owners, including Luxury Brand Partners, an innovator in beauty known for its artist-driven brands and entrepreneurial culture. In 2001 four core products were selected for targeting to this market: face cleanser, feminine hygiene products, shampoos, and laundry detergent. It became a subsidiary of Japan's Kao Corporation and adopted the … PRESS RELEASE Kakao Reports Second Quarter Results. No.5 – Kao Corporation : 1.4T Yen. The company operates through four segments: Beauty Care Business, Human Health Care Business, Fabric and Home Care Business, and Chemical Business. Before Attack made its debut, Kao researchers collected dirt samples from around the world for four years in order to discover the bacteria that produces alkaline cellulose, an enzyme that cleans cotton. Throughout our history as a chemical maker, we have produced a wide range of products for various industries in the chemical industry field. From Kao Chemicals Europe we have developed Trasut-ra, a new ultra-thin bituminous mixture. Kao USA, Inc., a subsidiary of Kao Corporation, has acquired the direct sales division of Essential Salon Products, Inc., which sells Goldwell and KMS California products in the New England territory. There are 403 companies in the Kao … Kao's early success was made possible not only by its dedication to R&D but also by its unique network of proprietary wholesalers. Goto, a chemical engineer, joined the company in November 1979 as a manager of a plant in Thailand. We have stated the names of individual organizations covered if it is necessary to identify the scope. Kao began as a domestic toiletry soap manufacturing company in 1887 by Tomiro Nagase. Kao USA maintains operations in North America, Europe, Australia, Africa, and the Middle East, and markets its products in more than 20 countries. Kao's growing global network encompasses affiliates and subsidiaries in 25 countries all over the world including the Philippines. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The researchers then spent two years synthesizing the enzyme through genetic engineering. Because of … Bhd. In a second phase, facilities in the United States and Canada were restructured. On the acquisition side, the Andrew Jergens unit completed two further acquisitions during this period. Kao Corporation hadir di Indonesia mulai tahun tahun 1985, ketika Kao Corporation menggandeng PT Dino Indonesia Industrial Ltd yang telah memproduksi bubuk deterjen Dino … Plans were immediately made to move more aggressively into the cosmetics market in China. Di Indonesia. Kao began making serious moves into the U.S., European, and non-Japanese Asian markets in the late 1980s. ... Information provided in the Credit Application Section will be used by LKQ Corporation subsidiaries or affiliates (“LKQ”) solely for and/or one of its the purpose of extending credit. (Spain); Kao Corporation S.A. (Spain); Kanebo Cosmetics (Europe) Ltd. (Switzerland). Until 1940, they were known as Nihon Yuki Company (日本有機株式会社? Kao juga menghapus tokuho, atau "makanan sehat" pemerintah, sebutan dari label produk. The three U.S. operating companies--Andrew Jergens, High Point Chemical, and Kao Infosystems--became direct subsidiaries of Kao itself. Financial Report 2019 For the year ended December 31, 2019 <1.0MB> Exceptions to this have been clearly stated in the text. In the early 1960s the company persuaded its wholesalers to establish jointly owned companies, called hansha, which would exclusively distribute Kao products. Verified contact information for Paige Richter - Global Innovation Leader , Kao USA Inc. including email address, phone number and personality insights that will … Here is a brief look at events relating to chemical business at Kao over the years. Exceptions to this have been clearly stated in the text. ActiBath flopped in large part because Americans take fewer baths than the Japanese and take their baths less seriously. Beginning this month, the firm's beauty care subsidiaries — including its mass, salon and prestige arms — will be run as unified operations. Get the latest business insights from Dun & Bradstreet. Kao Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. There are 403 companies in the Kao Germany GmbH corporate family. Beginning this month, the firm's beauty care subsidiaries — including its mass, salon and prestige arms — will be run as unified operations. In 1971 Yoshio Maruta became president of Kao and continued the company's emphasis on R&D. Kao’s fiscal year end was changed in fiscal 2012; More information. The company later branched out into CD-ROMs, hard disks, and digital audiotapes. Growth Through New Products and Acquisitions. Kao Corporation - Strategy, SWOT and Corporate Finance Report Summary Kao Corporation - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. Daum Communications Corporation and Subsidiaries Kao Corporation (花王株式会社, Kao Kabushiki-gaisha) is a chemical and cosmetics company headquartered in Nihonbashi-Kayabacho, Chūō, Tokyo, Japan. We have stated the names of individual organizations covered if it is necessary to identify the scope. Kao ditubuhkan pada tahun 1887 oleh Tomiro Nagase sebagai pengilang sabun mandi domestik. Acquisitions continued in the Ozaki era as well. Kao’s official website, presenting information about Kao’s Consumer Products Business and Chemical Business. Nevertheless, Unilever and Procter & Gamble's deeper (R&D and marketing) pockets tended to place Kao at a decided disadvantage even this close to home. Meanwhile, Kao's market shares in these Asian countries ranged from 10 to 20 percent. The acquired company was the cosmetics arm of the financially troubled Kanebo, Ltd. Kao and Kanebo had two years earlier entered advanced discussions about a Kao takeover of the cosmetics business, but the deal fell through in early 2004. This divestment led to a further restructuring charge of Y23.88 billion ($198.12 million), taken in 1999. It became a subsidiary of Japan's Kao Corporation and adopted the Kao Brands name. Panjiva uses over 30 international data sources to help you find qualified vendors of kao corporation. Kao Corporation (4452) - Financial and Strategic SWOT Analysis Review - provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. Until 1940, they were known as Nihon Yuki Company (日本有機株式会社), changing their name then to Kao Soap Company (花王石鹸株式会社), and finally in 1985 to Kao Corporation. Kao Corp (4452) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. Countries and locations. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360Ëš view of the company. Kao Hanbai Company, Ltd.; Kao Cosmetics Sales Co., Ltd.; Nivea-Kao Company Limited; Kao-Quaker Company, Limited; Kao Shoji Co., Ltd.; Kao Infonetwork Company, Limited; Kao Logistics Company, Limited; Niko Seishi Co., Ltd.; Kao Professional Service Co., Ltd.; Kanebo Cosmetics Inc.; Kanebo Cosmetics Sales Co., Ltd.; E'quipe, Ltd.; Lissage Ltd.; Kanebo Cosmillion, Ltd.; Inogami Co., Ltd.; Kao (China) Holding Co., Ltd.; Kao Corporation Shanghai (China); Kao Commercial (Shanghai) Co., Ltd. (China); Kao (China) Research and Development Center Co., Ltd.; Kao Chemical Corporation Shanghai (China); Zhongshan Kao Chemicals Limited (China); Shanghai Kanebo Cosmetics Co., Ltd. (China); Kanebo (Shanghai) Sales Co. Ltd. (China); Kao (Hong Kong) Limited; Kao Chemicals (Hong Kong) Limited; Kao (Taiwan) Corporation; Taiwan Kanebo Cosmetics Co., Ltd.; P.T. "Efficient Corporate Resources Enhance Kao's Group Strengths,", Friedland, Jonathan, "Lean and Clean: Japan's Kao Defies Taboos and Recession,", Fukui, Makiko, "Floppy Disks Are Hardship for Household Giant Kao,", Fuyuno, Ichiko, "Japan's Kao Hopes to Exploit Fitness Game with Cooking Oil,", Gray, James, "Turnarounds/United Appeal,", Harney, Alexandra, "Zen and the Subtle Art of Profit-Making,", Hunter, David, "Kao Corp. Steps Up Its Overseas Presence,", Johnstone, Bob, "Attacking a Mature Market: Technology and Marketing Help a Japanese Soap Maker Clean Up,", Kanabaysahi, Masayoshi, "Japan's Top Soap Firm, Kao, Hopes to Clean Up Abroad,", "Kao Crushes Rivals by Selling Premium Products, Shunning Price War,", "Kao, Kanebo Alliance Threatens Shiseido Dominance,", Luxenberg, Stan, "Here Comes--Gasp!--Kao,", Nagel, Andrea, and Koji Hirano, "Kao Jazzes Up Its Beauty Image,", Ono, Yumiko, "Japan's Kao Reaps Benefits of Makeover,", ------, "Kao's Plan to Expand Presence in U.S. May Be Hair Apparent,", ------, "Kao Tries to Sell Japanese Soap in U.S. Market,", Pilling, David, and Mariko Sanchanta, "Kao Seals Deal to Acquire Kanebo,", Rahman, Bayan, "Kao in Cognis Fragrance Deal,", Sanchanta, Mariko, "Japan's Kao to Pay $450m for John Frieda,", Smith, Peter, "Kao Buys Molton Brown in £170m Deal,", Takahashi, Yoshio, "Kao's Shine Dims in Some Eyes As Pricing Power Starts to Fade,", Tanikawa, Miki, "Unilever, Procter & Gamble ... and Kao? While the company's household products units defended their home turf from foreign invaders and attempted to gain beachheads overseas as vehicles for future growth, the information technology business continued to struggle thanks to fierce competition. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Kao Corporation - SWOT AnalysisPublished on May 2010 Report SummaryDatamonitors Kao Corporation - SWOT Analysis company profile is the essential source for top-level company data and information.Kao Corporation - SWOT Analysis … Kao Corporation and its subsidiaries. In September 2000 the Ban line of roll-on and stick antiperspirants and deodorants was acquired from Chattem, Inc. for $166.5 million. ; Kao Oleochemical (Malaysia) Sdn. KSPL consists of Chemical Division and onsumer Products Division. 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